Home Industry Market Australian online business booms to tune of $189 billion
Australian online business booms to tune of $189 billion Featured
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While bricks and mortar retailers continue to crumble, Australian online businesses are booming like never before, according to a new report from the Australian Bureau of Statistics (ABS). Business on the net jumped a massive 32% the 2010/2011 financial year and has made the online market one of the major drivers of the economy.

 

According to a summary of the IT Use and Innovation in Australian Business report for 2010-11 published on the ABS site yesterday, Australian businesses received online orders worth $189 billion in the twelve months to 2010-11, a 32% increase on the $143 billion in 2009-10.

This includes orders received from Australian households, businesses and government, as well as orders received from overseas customers.

Much of the online trade came from the business sector.

Over half of Australian businesses (51%) reported placing orders via the internet, a nine percent increase from 2009-10.

The proportion of businesses that reported receiving orders via the internet increased by 13% to 28%. Half or more of the businesses in the wholesale trade and manufacturing industries reported receiving orders online (52% and 50% respectively). The retail industry came in sixth place (35%).

Businesses reporting a web presence increased from 40% to 43%. Nearly all large businesses had a web presence (97%), compared to one-third of micro businesses.

Just under 40% of Australian businesses reported some form of innovative activity in 2010-11.

Large businesses were more than twice as likely to undertake innovative activity than micro businesses with less than five employees (66% compared to 30%).

Over half of all businesses in Wholesale trade industry reported being innovation-active, the highest of any industry.

 

Image courtesy of Bigstockphoto

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Stan Beer

 

Stan Beer co-founded iTWire in 2005. With 25 years of experience working in Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

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