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In scarcely 48 hours the Australian media landscape has changed dramatically, forever, as the two biggest rival media groups in the country - Fairfax Media and Rupert Murdoch’s News Limited - restructure their operations in a shift away from newspapers and print publications towards a digital future.

Fairfax was first out of the blocks, announcing job cuts of 1,900 over three years, the downsizing of its two flagship, broadsheet newspapers The Age and the Sydney Morning Herald to tabloid format, the erection of paywalls on the websites of the newspapers forcing readers to pay to read the news, and a major restructure of the business including closure of its printing operations in Victoria and New South Wales.

News Limited followed its rival, announcing a significant restructure of its own business with the slashing of 19 divisions to five and the cutting of an as-yet unknown number of jobs, and then surprised the market with a $2 billion bid for the James Packer-controlled Consolidated Media which owns half of Fox Sports Australia and 25 percent of the Foxtel cable television network.

The bid for Consolidated Media by News Corporation, which is incorporated in the United States, is subject to regulatory approval from Australia’s Foreign Investment Review Board and the Australian Competition and Consumer Commission (ACCC).

If approved, the bid would increase News Limited’s stake in Foxtel to 50 percent and give it full ownership of Fox Sports Australia.

In further consolidation of its move online, News Limited also confirmed the acquisition, reportedly for around $30 million, of the business websites, Business Spectator and The Eureka Report, from former Fairfax journalist and ABC presenter, Alan Kohler.  News’ expansion of its digital business includes a $60 million investment in a new computer system to facilitate news delivery across the different platforms.

Both Fairfax and News have suffered from a reduction in print advertising and a drop-off in subscription revenues and circulation as readers – particularly the digital-savvy younger generations – increasingly get their news from the Internet.

News Limited, however, has said it is still committed to its print newspapers at the same time as expanding and growing its online media business, with news delivery through tablets, the Internet, smartphones, social and broadcast media.

Fairfax, on the other hand, while expanding its digital business has given no commitment to print and, indeed, indicated that if the print newspapers in the tabloid format don’t become profitable, they may well be closed.

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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