Home Industry Market Online savages Fairfax, culling 2000 jobs and major titles
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Fairfax Media, the only serious news print competitor to News Limited, has all but thrown in the towel to the online juggernaut, announcing a massive restructuring. In addition to cutting nearly 2000 jobs - many of them journalists - the two flagship broadsheet publications SMH and The Age will be reduced to tabloids and have digital paywalls introduced.

 

The changes will be introduced gradually but by March 2013, SMH and The Age as we once knew them will be gone.

Instead, readers will have to buy a subscriptions to read both publications online, with the familiar printing plants of the once great local media giant to shut their doors.

Writing in The Guardian newspaper, former editor of The Age Andrew Jaspan blamed the demise of Fairfax, which is now 19% owned by the world's richest woman Gina Rinehart, on bad management.

"The company has been run by senior executives and boards with no direct experience of running a media company. Instead, leaders at Fairfax have been property developers, management consultants, accountants, and rugby players," Jaspan said in The Guardian.

He pointed out what has been obvious to many observers for years - that the main Fairfax ad money spinners of real estate, jobs, classifieds, and cars had all been ripped away by aggressive new online rivals, such as Seek, Carsales and realestate.com.au.

As a result of the restructuring, hundreds of broadsheet journalists in both Melbourne and Sydney will soon be looking for work - and only a few are likely to find any joy with applications to News Limited.

Meanwhile, the world is watching to see what Gina Rinehart intends to do with the media company, which ironically has the largest online media audience in Australia.

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Stan Beer

 

Stan Beer co-founded iTWire in 2005. With 25 years of experience working in Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

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