Describing the results of the survey as “startling”, Kathryn Cave, editor at IDG Connect said the study revealed a global shift towards Android tablet adoption amongst IT and business professionals, along with substantial work usage in this community, and she said this was especially the case in developing countries.
“The rise in tablet usage and increasing prevalence of BYOD is set to have a fundamental impact on IT and business over the next few years. These findings signify changes in work mobile consumption and market leadership in the tablet arena. They also have implications for business in emerging regions, IT security and marketers worldwide.”
The survey showed that 71 percent of respondents owned a tablet, with 51 percent having an iPad, but more first time buyers would opt for Android over the next 12 months.
As well as the 44 percent who said they would buy an Android tablet and the 27 percent intending to buy an iPad, three percent said they would opt for Windows 8 and 21 percent were not sure what they would buy.
According to the survey, Android was the likely choice for the highest proportion of future buyers in Africa - 44 percent – but only 21 percent planned to buy an iPad.
Among prospective buyers, preference for Android was lowest in North America (30%) and Australia/New Zealand (35%), but IDG says that the exception to this developed and developing world split occurred in Europe, where only 23 percent of non-owners planned to buy an iPad, compared with 49 percent who will buy an Android tablet.
The study also found that work consumption patterns amongst tablet owners varied, with 64 percent of iPad owners using the tablet daily for work, 58 percent of Android owners using the tablet daily for work, and 71 percent of Blackberry tablet owners using their tablet each day for work.