Home Industry Market Telstra launches Facebook app for pre-paid mobile users
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Telstra says its customers are the first in Australia, and among the first in the world, to control their pre-paid mobile service directly from Facebook with the launch today of a Facebook app which lets them track their mobile balance, recharge their service and view usage history.

According to Telstra Mobile executive director, Warwick Bray, the My Telstra Pre-Paid app for Facebook is the first of its kind launched in Australia and makes “topping up and managing a pre-paid mobile service as quick and easy as posting a status update.”

The app can be downloaded from Telstra’s dedicated customer service page on Facebook: www.facebook.com/telstra24x7, or customers can also search for ‘My Telstra Pre-Paid’ using the search tool on their Facebook homepage. Once signed up, the app sits in a customer’s Facebook homepage apps list and no username or passwords are required to manage the account while signed into Facebook, but each transaction requires a unique pin to ensure authorisation.

“We know our pre-paid customers love spending time connecting with friends on Facebook. We also know they find running out of credit a hassle. So we’re introducing the My Telstra Pre-Paid Facebook app which lets customers track their mobile balance, recharge their service and view usage history from one of the most popular places on the web.”

“In just a few clicks customers can use the app to check their balance information, recharge with a stored debit or credit card and view up to 180 days of usage and recharge history. And should a customer run out of credit, they can ask their mates for a top up using the ‘request credit from friends’ feature which provides the option to put a call out on their Facebook wall or via a direct message.”

And, Telstra will follow today’s launch of its Facebook app with the launch, in the coming weeks, of a new Android app that will allow pre-paid customers to manage their service direct from their mobile handset. The app will be available to download from the Google Play store on select handsets, and Telstra says its customers will be able to view and change their current pre-paid offer, recharge using a voucher, a stored credit or debit card and send credit to another pre-paid service via Credit Me2U.

According to Telstra Digital executive director, Gerd Schenkel, the new Facebook app represents another important step in the company’s broader digital strategy to develop “more convenient and faster ways” for its customers to interact with Telstra.  

 “It is important to continue to build out the online sales and service experience for customers and ensure we are where they are -- whether that is online at Telstra.com or in the social media space such as Facebook and Twitter.

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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