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"This was further compounded by device model transition activities, a strong Australian dollar, natural disasters in Thailand, and aggressive price competition among vendors," IDC market Analyst, Arunachalam Muthiah said.
In its report, IDC says that during the 'challenging year', Fuji Xerox (FX) outshone other top printer vendors by targeting a lower device speed range with aggressive pricing and achieved five percent unit market share, an increase of two percent from 2010. Other major vendors such as HP, Canon, Brother and Epson maintained their market share in the overall ANZ printer market with HP being the dominant vendor.
"Despite weak demand in purchasing printers by consumers, the slight increase in commercial and government spending compensated some of the drop in total printers sold," said IDC market analyst, Cheryl Looi.
IDC believes that most vendors will recover from production issues caused by the natural disasters in 2011 by the first quarter of 2012 and expects an increase of five percent in overall printer sales next year.
"We expect multifunction inkjet printers and colour lasers to drive printer sales in 2012. Aggressive price competition and more product refreshes will definitely continue as print vendors attempt to increase market share, ultimately benefiting end users," added Looi.
Top 5 2011 ANZ print vendor overall market share (in Units):
HP 36%
Canon 20%
Brother 18%
Epson 11%
Fuji Xerox 5%
Others 10%
