Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
India is becoming the most attractive destination for knowledge processing outsourcing (KPO) activities, according to a new study.
The study, by independent research company Asset Management in
collaboration with Kelly Services, shows India will have a growth rate
in the KPO segment of 45% compared with 25% in the BPO segment.
Knowledge processing is a continuous process of creation and
dissemination of information by bringing together stand-alone silos of
information to create knowledge and out of this find a relevant pattern
in information and its context. Information driven knowledge
outsourcing is known as knowledge processing outsourcing.
Emerging KPO opportunities lie in sectors such as e-marketing, retail,
R&D, business and technical analysis, learning solutions, animation
and design, pharmaceuticals and biotechnology, legal services,
intellectual property research, data analytics, and network management.
The KPO white paper 2006 focusing on India said, “Thanks to its
competitive salaries (less than 40% than of their US counterparts),
proficiency in English (70-plus million people); large and competent
pool of quality professionals (nearly three million new graduates every
year), India is the most attractive KPO destination.”
India is expected to achieve a very high growth rate in all the
technically advanced segments of the KPO industry with data and market
research along with R&D in medical/pharma constituting 50 % plus of
KPO business in India. “KPOs in India have the capability to compete on
equal footing with the best in the world on process and technology,”
the white paper reported.
The study says the outsourcing business, which started with BPO, is now
propelling the outsourcing of knowledge process work also. “The move up
the outsourcing value chain to KPO is complementary to the BPO business
and not contradictory. Simply put, BPO is process-based and KPO is the
next step in the business (knowledge-based),” said Achal Khanna,
country general manager, Kelly Services India.
Unlike BPO, where the recruiting process is relatively simpler and aims
to check voice, accent or data entry & attitudinal skills, KPO
recruiting has to be much more complex as it also involves evaluation
of domain knowledge, intelligence, analytical and data mining skills,
decision-making abilities, conceptualizing skills, verbal and written
communication skills, attitude and ability to work in teams.
According to an earlier report by GlobalSourcingNow, the global
knowledge process outsourcing industry, (KPO) is expected to reach US17
billion by 2010, of which US12 billion would be outsourced to India .
In addition, the Indian KPO sector is also expected to employ more than
250,000 KPO professionals by 2010, compared with the current figure of
25,000 employees.
Apart from India, countries such as Russia, China, the Czech Republic,
Ireland, and Israel are also well ahead in the KPO industry.
David Bass
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