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Construction needs cloud flexibility
Australia’s embattled construction sector could benefit from cloud based information systems that can be switched on and off in lockstep with individual projects – with the exception of those organisations based in remote areas like the Kimberleys.
read moreAIMIA releases tablet advertising guidelines
Peter Dinham
Tuesday, 06 December 2011 23:17
With a rapidly growing and maturing tablet market, the Australian Interactive Media industry Association has released guidelines for advertising on table devices which details opportunities and best practices for creating and selling ads on the devices.
'As the tablet market in Australia grows and matures, the marketing and advertising opportunities are becoming difficult for brands to ignore. We saw a clear need to develop guidelines for the industry because of the unique nature of tablet advertising and specific considerations that go along with the platform and different ad formats available,' Butterworth said.
The AIMIA Guide to Tablet Advertising offers recommendations to agencies and advertisers on how to make advertising more effective and engaging, and Butterworth said the association anticipated that the guidelines would be reviewed periodically as the tablet advertising industry grew and matured.
The guide, sponsored by Oomph, was developed in consultation with Oomph, Google, Snakk Media, Optus, Ikon Communications, Fairfax Media, Maxus Global, Commonwealth Bank of Australia, Venture One and Telsyte.
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