Satyam steps up consulting in media and entertainment

Sufia Tippu
Tuesday, 18 July 2006 10:10

IT Industry - Market

Following in the footsteps of TCS, Infosys and Wipro, Hyderabad-based Satyam Computers is ramping up its consulting business.

Satyam, one of India’s top five IT services companies with revenues over one billion dollars, announced on Monday that it has recruited a top management team from The Publishing Practice, Ltd. (TPP), a specialist UK consultancy in the media and entertainment industry, to spearhead the development of a new consulting group for its global media and entertainment practice.

TPP's customers include Blackwell, Elsevier, Financial Times, Harcourt Education, LexisNexis, London Business School, Reed Business Information and Sweet & Maxwell.

The move is designed to enable Satyam to combine an in-depth knowledge and understanding of the publishing business and integrate it with its global services organization.

TPP's experienced consultancy group - including Mike Abell, Sharon Duckworth and Stephen Ryden-Lloyd - will join Satyam's global media and entertainment practice to provide strategic consulting services and project-based delivery work for the publishing, online, broadcast, music and related industries. 

The new group's consultancy services will complement Satyam's existing application delivery-based services to include new digital and online consulting - ranging across content acquisition, publishing, production and supply chain.

Satyam and TPP have already established a successful track record working with customers on joint projects, since they formed an alliance in 2005. 

Kevin English, senior vice president of Satyam's global media and entertainment practice, said, " We believe that the indepth industry knowledge that Satyam acquires with the new addition of this senior consulting team will provide a real competitive advantage for us in our media and entertainment business -  both here in Europe and in the US.”