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The giant computing exhibition and conference Cebit celebrates its first ten years in Australia this week, and judging by the composition of the crowds and the calibre of vendors, the event seems to have done a lot of growing up during the decade.

Admittedly there are still the quirky stands - this year's award for the most peculiar goes to USA New and Used which is hawking cheap US property, on the market as a result of the sub-prime crisis and resultant mortgage foreclosures. Somehow the flyers exhorting people to use their superannuation to buy US real estate seem out of kilter with the very business-technology  focussed tone of the exhibition.

And exactly what was the display of kitchen appliances doing in the huge Shenzen China marketplace?

By and large however Cebit has discovered its serious business edge and attracted high calibre demonstrations in the exhibition halls from major vendors, and leading national research organisations NICTA and CSIRO. Today it also set the scene for the long awaited launch of the national Digital Economy strategy.

According to Cebit since the event first kicked off in Australian in 2002 it has attracted almost 250,000 visitors, and was this year expected to draw crowds of more than 30,000.

This year the event has also attracted 594 exhibitors, and is drawing significant audiences to its conference streams.

However it seems to have been caught unawares by the relative interest for different conference streams. Today's cloud computing stream was held for example in a packed ballroom where it was standing room only for latecomers, while the simultaneous executive briefing conference was playing to a relatively empty auditorium.

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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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