Sufia Tippu
Sunday, 25 June 2006 12:48
IT Industry -
Market

BANGALORE: By the year 2020, India will contribute 12.2% to global economic growth, while China will emerge as the world’s second largest consumer market according to a new study.
The "Foresight 2020" study, conducted by Economist Intelligence Unit
(EIU) and sponsored by networking leader Cisco Systems, surveyed 1,656
executives from 100 countries and conducted in-depth interviews with
executives, analysts and policy makers in late 2005. The study was
conducted in order to understand long-term demographic, economic and
corporate trends and assess likely changes to the global economy. The
study covered eight key industries - automotive, consumer goods &
retailing, energy, financial services, healthcare &
pharmaceuticals, manufacturing, public sector and telecoms.
According to the study, India will continue to be one of the fastest
growing economies. By 2020, the study predicts India as a trading
nation will record the biggest jump in world ranking - from 24th to
10th.
In addition, India, China and the US will jointly contribute $1
trillion dollars to the global economy by 2020. The next 15 years will
see Asia, particularly powerhouses India and China, outpacing the rest
of the world in Gross Domestic Product (GDP), wages and consumption.
Propelled by fast growth in India and China, Asia will increase its
slice of the world's GDP from 35% in 2005 to 43% by 2020. India's share
in the global GDP will rise from 6.2% in 2005 to 8.8% in 2020.
Developing Asia will account for two-thirds of the increase in
employment growth, with India alone making up 30% of the net increase
in global employment with 142 million new jobs, according to the study.
The study also predicts that the world's consumer spending will expand
at an annual rate of 5.6% to $62 trillion by 2020, compared to $27
trillion today.
Though the US will continue to be the largest consumer market, China
will emerge as the world's second largest one. India will rival the
bigger European markets and its share in world consumer spending will
increase from 1.9% in 2005 to 3.1% in 2020, the study predicts.
India's growing integration with the global economy and its favorable
demographics are likely to ensure a sustained rate of growth of 5.9% a
year during 2006-20. India's democracy is well entrenched, its legal
system is generally impartial, if slow-moving, and its constitution is
respected.
However, India's much-vaunted IT sector accounts for too small a share
of GDP to be a long-term driver of growth. Much more will depend on the
modernization of the country's agriculture and manufacturing, the study
added.
Specifically the study found that tailored customer experiences will
play a critical role in economic success. Companies will differentiate
themselves and create competitive advantage by creating high touch
customer experiences through customization of products and quality of
customer services.
"The rapid growth of India as reflected in this survey is already
apparent in the evolving and complex needs of our customers in the
Indian market," said Ranajoy Punja, Vice President-Marketing, for Cisco
Systems. "As production processes and transactions become more
commoditized and automated, value with customers lies in
hard-to-replicate personal relationships and interactions. These
interactions will be heightened by collaboration, high-value services
and knowledge workers all enabled by technology."
"Knowledge workers combined with IT can change customer experiences.
Companies that can collaborate globally to create the customer
experience will win the competitive battleground."