Telsyte tips Aussies to take one million tablets in 2011

Stuart Corner
Monday, 29 November 2010 15:17

IT Industry - Market

Telecoms market research firm Telsyte says it expects one million media tablet devices will be sold in Australia in 2011.

Telsyte estimates that around 400,000 Australian consumers will be using a media tablet by the end of 2010, with approximately a quarter sharing a device. It estimates that around 20,000 Australian businesses have purchased at least one media tablet for their organisation.

(It defines tablets as devices with screens from 12.5cms to 30.5cms running non-desktop operating systems. Any device with a smaller screen it classes as a smartphone.)

According to research director, Foad Fadaghi, "Media tablets are an industry transforming device with implications for hardware vendors, media organisations, software companies and telecom carriers...The Australian media tablet market is poised to explode."

Telsyte expects Apple to remain the market leader in 2011 with a 60 percent market share, down from over 90 percent in 2010. It expects Android devices to have 35 percent market share in 2011 with the Blackberry tablet OS and other platforms taking the remaining five percent. Telsyte forecasts the media tablet market to grow from $292m in 2010 to $1.35m in 2014.

Telsyte says its media tablet study was based on supply side interviews with over 30 media tablet vendors and channels, media publishers and telecoms carriers. In addition, demand side research was conducted with 1010 consumers and 900 business ICT decision makers. It provides insights and forecasts to 2014 and is suitable for vendors, media publishers and business & government end users.