Salmat looks to SMEs with new network launch

Gordon Peters
Friday, 17 September 2010 01:04

IT Industry - Market

Customer communications company, Salmat, is going after business in the SME market with the launch of a network of local businesses across Australia that the company says will help SMEs engage in targeted marketing in their local catchment area.

Salmat says its new Local Direct Network (LDN) will provide letterbox campaign planning, design, print and distribution services for SMEs, giving them access to 'powerful targeted marketing solutions typically only available to larger retailers.'

According to Salmat CEO, Grant Harrod, SMEs will now be able to achieve a better return on their marketing investment by approaching their local branch of the LDN to deliver a targeted marketing campaign relevant to their specific audience.

'The establishment of LDN represents phase one of Salmat's strategy to enter the SME market. Phase two is the development of a self-service online portal which will enable SMEs to take advantage of Salmat's extensive suite of direct marketing solutions including creative, print, distribution, online marketing through Lasoo.com and email campaigns. Time poor SMEs will be able to develop and execute targeted marketing campaigns at their business or from the comfort of their homes. This exciting new online self-service portal will be launched later this year.'

Harrod says LDN brings together independent acquisitions made by Salmat over the past five years and newly created offices to form a national network of 15 regional and metropolitan branches. He says each outlet is staffed and managed by local experts and now backed by the resources and expertise of Australia's leading customer communication company. 

'SMEs across Australia now have an easy and effective way to market to their local area. LDN fills a gap in the catalogue distribution market and enables Salmat to service a much broader range of businesses. Instead of having to go through the time-consuming process of dealing with graphic designers, printers and distributors, SMEs can now go to a LDN with an idea and deal with one person, one invoice and know that their catalogue will be on the streets within two weeks.'

Harrod said the program was piloted in the Adelaide branch producing 'outstanding results and significant positive customer feedback.'