Internode on-the-ground QLD market challenge

Gordon Peters
Wednesday, 01 September 2010 15:00

IT Industry - Market

Internode has established its first on-the-ground presence in the Queensland market with the opening of a Brisbane office and plans to accelerate what it says is its already strong growth with 40 percent of its total national revenues coming from the state.

National sales manager for Internode, Daryl Knight announced the opening of the Brisbane-CBD office with an initial staff of four, and put the company’s competitors on notice of the intention to take its business in Queensland to the “next level”, saying that the “primary focus is on building business relationships because commercial and enterprise organisations contribute about 40 per cent of Internode’s total revenues nationally. We are aiming to achieve that level of activity in Queensland.”

Knight said Queensland contributed nearly 15 per cent of Internode’s revenues in the past financial year. “Whereas residential broadband sales are quite straightforward decisions, based on quality of service and price, business purchases are more complicated. The team we’re putting into our Brisbane office will assist businesses with choosing the right configuration of services to meet their specific needs.”

Knight said the company already has a substantial presence in Queensland, with about 20 telephone exchanges equipped with its own ADSL2+ broadband equipment and more exchanges on its “Build” list. “Internode can provide corporate customers with high speed communication services through both Private IP MPLS (Multiprotocol Label Switching) networks and Internet services running as fast as Gigabit Ethernet speeds. “As well as Business ADSL2+ broadband services, these include Private IP (Internet Protocol) networks, synchronous (SHDSL) Internet access services and, increasingly, Cloud-based services such as Virtual Private Servers.”

According to Knight, Internode currently has more than 190,000 fixed line broadband customers nationally and more than 450 staff at its Adelaide, Melbourne, Sydney and Brisbane offices, and says that more than one quarter of the company’s revenues come from its top 1000 customers.