At a time when banks are shedding IT roles by the dozen, it seems counter-intuitive that 83 per cent of the nation’s chief information officers should report they are confident about the future of their business to the extent that 45 per cent expect to hire IT staff in the first six months of the year. The question remains – is this a dead cat bounce?
Global CRM provider, StayinFront, has launched what it claims is a ‘revolutionary’ new on-demand CRM and analytics solution developed specifically for pharmaceutical companies.
Kerrie-Anne Turner, vice president APAC and managing director Australia for StayinFront, said the company’s EdgeRx solution draws on StayinFront’s “20 years of industry leadership in driving innovative llife sciences CRM technology.”
“That expertise has been extended to on-demand CRM solutions so that pharmaceutical companies can now benefit from an offering that is rich in functionality, fast to deploy, agile in the field and complete with uncompromised analytics,” Turner claimed.
According to Turner, the EdgeRx solution provides the “clarity field sales teams need to more effectively manage their territories and for sales managers to measure, respond and coach their teams for improved productivity and overall results.” Key features touted by StayinFront include targeting, call planning and execution, sample inventory tracking, coaching and field activity reporting and integrated analytics, as well as comprehensive hosting services, automatic upgrades, web-based training and the option to add support services such as help desk.
“We’re excited to introduce StayinFront EdgeRx in Australia as it makes pharmaceutical CRM so much easier. It can be deployed and implemented quickly, reduces costs and provides sales and marketing teams with all the functionality they need to drive market share,” Turner said.
“EdgeRx is highly scalable and accommodates multiple roles such as primary care, specialty care, key opinion leaders, medical science liaisons and institutional sales. The system also allows administrators to easily make changes, saving time and money in IT supervision and maintenance.
“EdgeRx can be accessed by users online or offline and unlike basic browser applications; it works, looks and performs like a desktop application, offering superior user experience and performance.”
According to Dale Hagemeyer, Managing Vice President - Gartner Industry Advisory Services, the market is seeing that “one size doesn’t fit all for global pharmas,” and that often a combination of on-premise and SaaS provides the “greatest value across the various markets.”
“Greater flexibility is also super-critical as the kind of customisation done two to three years ago is rarely done or even necessary with some of the latest tools. Similarly, the role of ‘software vendor only’ is giving way to new support service models that combine the ability to tailor specialised and tiered support services backed by deep industry expertise,“ Hagemeyer said.
Michelle Thomas
| Smelly Black Dog Internet is proud to announce that the company has signed up for Simtronic Technologies new wholesale broadband service as an…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
Latest Headlines from IT INDUSTRY
