OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
SaaS performance management solutions vendor, myDIALS, has launched its Performance Module for Marketing, which it claims is the industry’s first SaaS performance management solution that provides “sophisticated visualisation and analytics” to show the effect marketing programs have on revenues and profits.
According to myDIALS CEO, Wayne Morris, executive teams can now quickly understand how marketing spend will impact revenues through what-if scenarios, and by “providing right-time information on marketing metrics such as leads, website activity, marketing campaign effectiveness, conversion ratios, social media reach and costs per campaign, myDIALS delivers marketers and the C-suite with the actionable information they need to make better decisions more quickly regarding marketing mix, spend, and follow-through.
Morris claims myDIALS takes this further by correlating campaign metrics with incremental revenue and gross profit to show true Return on Marketing Investment – ROMI.
“Traditional Business Intelligence solution providers don’t provide a holistic view of the entire marketing process including activities and outcomes, and so marketing professionals end up improvising and making decisions based on incomplete, out of date, and inaccurate information. myDIALS delivers the right performance metrics when and how users need them with easy-to-use analytics and real-time scenario analysis, so every department – marketing included - can make operational decisions to improve overall business performance.”
David Bass
| Diversified industrial manufacturer Eaton Corporation has today launched a new set of enclosure power distribution units, ePDUs, that prov…
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