An unruly partnership for vid'¢id

Gordon Peters
Wednesday, 28 July 2010 01:43

IT Industry - Market

Online video advertising company, vid'¢id, has formed an exclusive partnership with UK online video specialists, Unruly Media, following what the agency says is the completion of successful campaigns for Unilever, the Australian Army and the Singapore Tourism Board.

Client Services Director of vid'¢id, Jamie Crick, says the partnership will give vid'¢id full and exclusive access in the Australian and New Zealand marketplaces to Unruly Media's 'industry-leading software and global publisher network of 50,000 site, blogs and social apps.'

'We're very excited by the opportunities this partnership presents for Australian advertisers. Unruly are great to work with; their viral seeding product is second to none and will be a key part of our video solutions offering as we work with leading AU brands and agencies to give them a real alternative that empowers users and advertisers equally.'

Unruly Media managing director, Scott Button said the partnership was  'excellent news for Unruly clients and publishers, building on the international campaigns we currently run, extending Unruly's global footprint, and enabling us to deliver more value to publishers and greater global reach to clients.'