iPhone antenna problem sends mixed signals

Gordon Peters
Monday, 19 July 2010 16:35

IT Industry - Market

The current technical problems Apple is having with its latest iPhone are having a negative impact in the marketplace with IDC reporting that 66 percent of current iPhone owners are delaying their purchases.

According to IDC's latest survey the problems have lengthened the normal upgrade cycle associated with the release of a new device, although it also found that the antenna issues do not seem to be impacting the 74 percent of non-iPhone owners who indicated that they are not delaying their purchase plans.

According to Apple CEO Steve Jobs, the iPhone 4 is the most successful product in the company's history, however IDC says that recently uncovered problems related to the design of the device's antenna have attracted unwelcome criticism from the press as well as the public at large.

'The iPhone 4 has been plagued by a variety of issues, including signal attenuation that results in dropped calls, especially in urban locations such as San Francisco and New York City. Some of these problems have been attributed to network capacity challenges that AT&T, Apple's exclusive carrier partner, has been working to address.'

IDC says that as part of an effort to improve the iPhone's reception capabilities, the iPhone 4 introduced a new antenna design that was both functional and aesthetically pleasing. Instead of placing the antenna inside the device shell, the iPhone 4's antenna was built into a metal band that surrounded the exterior edge of the phone.

'The antenna design flaw was uncovered after the iPhone 4's initial introduction, which, as referenced above, was nothing short of a success. Even with a loyal fan-base and reviews that were unanimously positive, the effect of the technical problem on those who are looking to purchase a new phone, particularly the iPhone is largely unknown, IDC program director, William Stofega says.

"We are pleased that Apple is working with its customers to offset the reception issues related to the iPhone 4.It will be interesting to monitor the effect of Apple's response to the antenna problem over the next several months."