OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
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Renai LeMay
Monday, 05 July 2010 16:27
opinion Ah, the Internet. After discovering that articles I thought no one in their right mind would republish suddenly appear on APCMag.com and iTWire, one of the readers on APCMag.com asked: “What about piracy?”
Ok. One reason I have been tapdancing around the whole piracy argument is that I am trying to get established in the eBook marketplace, and I don’t want to make the industry feel about me the same way my managers and directors feel about me. However, piracy is always going to be a presence in the marketplace, so I need to deal with it bluntly and coherently (no sniggering Renai!).
Piracy of eBooks is real. It is also an element of the Australian eBook marketplace and is market forces at work.
In simple economic terms, there is an assumption that there is always demand for any product. Demand is modelled on the assumption that the cheaper the price, the higher the demand. Supply is modelled on the assumption that the dearer the price, the greater the supply. Supply and demand is the point where demand at a price is met by suppliers willing to meet that demand.
This model shows us a few things. There will always be unmet demand, as the model assumes that there is a demand for a product at a price that is too low for suppliers to willingly meet. Even if a product is being sold at 10c, there will be people not willing to pay this amount.
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