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Austrade to dangle $43b NBN carrot at CommunicAsia - UPDATED

IT Industry - Market

Austrade is leading a delegation of 80 Australian ICT companies to the CommunicAsia show in Singapore next week and says the $43b NBN is proving a strong draw card.

Janelle Casey, Austrade's global leader for ICT, said: "The sheer scale of the NBN is generating widespread interest from businesses around the world and we believe it creates an unprecedented opportunity, especially for businesses with experience in developing the core requirements of the network."

On the export side, she highlighted content for mobiles, especially in Indonesia and the Philippines as significant opportunities. "Australian businesses are among the best in the world in developing digital content for mobile devices at a time when Asian demand for value-added mobile services has never been greater.

"Indonesia is the fastest growing mobile market in Asia Pacific, while the Philippines can lay claim to the title of SMS capital of the world. The opportunities for creative, innovative Australian content creators are significant."

Sayers said the event was a key opportunity to promote trade and investment between businesses in Australian and ASEAN, adding: "Collectively, ASEAN is Australia's second largest trading partner with two-way trade valued at $82.9 billion in 2008-09.

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