Online group buying has taken off in a big way in the Australian market, with the market now worth nearly nearly half a billion dollars and significant growth predicted over the next 12 months and beyond.read more
Pizza Hut has declared its new Australian iPhone app a hit with 70,000 downloads in its first 30 days, and the company is already planning to further enhance the new app with additional features for its iPhone customers such as the ability to customise pizzas and to get other exclusive deals.
According to Pizza Hut’s Australia marketing director, Valerie Kubizniak “the cutting edge augmented reality function and the easy-to-order functionality of the app have generated fantastic interest and great reviews – it has tracked well above our expectations.”
Kubizniak says the augmented reality function or ‘GPS Store Finder’ provides iPhone 3Gs users with the “ability to find their nearest Pizza Hut store by utilising GPS technology. People hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby.”
Pizza Hut has also announced that they are looking to further enhance the new app and continue to provide a fun and user-friendly experience for their customers with additional features such as the ability to customize pizzas plus exclusive deals for iPhone app users.
The app can be viewed at http://www.pizzahut.com.au/iphone and downloaded from the iTunes store.
In addition, Pizza Hut will launch its 3G mobile ordering this month which provides existing customers with an easy way to order their favourite meals on the go.
Kubizniak says that Future Date ordering is now available, with customers able to go to www.pizzahut.com.au and order up to a week in advance.
David Bass
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