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Online advertising revenues show significant rebound
David Heath
Thursday, 08 April 2010 14:10
The latest Internet advertising revenue report by PricewaterhouseCoopers shows a significant rebound in online advertising revenue.
Revenue for Q4 2009 (the latest data) has exceeded the previous highest-ever quarter (Q4 2008).
Readers are encouraged to open the report and view the graph on the top of page 6 - this gives a very clear indication that the boom-times are back.
This chart indicates that following total world-wide online advertising revenue of $US6.1B in Q4 2008, the next three quarters showed $US5.47B, $US5.43B and $US5.50B. Basically flat though most of 2009.
The fourth quarter rebounded to the highest-ever quarterly revenue of $US6.26B.
The report spends many pages analysing a variety of trends; however it does not connect revenue with total advertising impressions. This author offers the suspicion that for the entire period, total advertising placements increased unabated, but the revenue per impression dropped significantly.
In the light of this, it would seem that the revenue per impression has finally started to increase again.
Yet more evidence that the GFC is waning significantly.
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