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read more10.6 million Australians watched 934 million online videos in January
Stuart Corner
Monday, 05 April 2010 08:57
Internet measurement company comScore has introduced its Video Metrix product into Asia Pacific, and it says that Australia is the third largest video market in the region.
Not surprisingly Google sites, which include YouTube, ranked as the most popular in every market except China where local site Youku held the lead. In Australia, Microsoft sites took second place and Facebook third place.
comScore's figures are claimed to include Internet video viewing from home and work locations by people aged 15 and over, but to exclude access from public computers such as Internet cafes and from mobile phones or PDAs.
comScore says that in each of the Asia-Pacific video markets, more than 80 percent of home and work Internet users viewed online video during the month of January.
China had with the largest video-viewing audience with 199 million unique viewers, who viewed a total of 10.3 billion videos in January. Japan ranked second with 60.4 million viewers and posted the strongest user engagement with an average of more than 12.5 hours of video viewing per viewer.
More than 10.6 million Australians viewed 934 million videos during the month, ranking Australia as the third largest video market in Asia-Pac.
Despite having smaller overall video viewing audiences, Singapore and Hong Kong boasted the highest penetration of video viewers among their respective Internet populations with 87.6 percent and 87.4 percent respectively.
"Both markets also exhibited high engagement with viewers averaging more than 10 hours of online video during the month," comScore reported.
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