Optus has moved to play down the implications of the copyright ruling on its 'TV Now' service for lucrative deals covering exclusive rights to deliver popular free-to-air content to mobile devices
Australian software developer, 2moro mobile, is claiming “overwhelming success” with reports that nearly 6,500 people have downloaded its free iPhone application for finding and booking Adelaide Fringe acts, which the company says is more than 18 times the 2009 Fringe total.
According to 2moro CEO, Peter O’Neill, by yesterday, 6485 copies of the Fringe 2010 app had been downloaded in Australia from Apple’s iPhone AppStore – compared to 350 copies for the entire 2009 Fringe, where it was launched.
O’Neill says the Fringe 2010 iPhone app‘s “overwhelming success was because it made it easier for people to enjoy the Fringe,” and he adds, “finding what’s on is quick and simple, without having to sort through dozens of pages in the printed program. People are voting with their fingers.”
Developed in collaboration with Formicary Australia and Adelaide Fringe, the Fringe 2010 app allows iPhone users to search for shows by category, performer and time, with the ability to automatically obtain the latest details about Fringe events. It can also use the iPhone’s built-in GPS software to find the location of a show venue. Users can bookmark shows that they like the look of and automatically call the FringeTix office to book tickets.
Last week, 2moro launched what it claimed was an “Australian first” with its WOMADelaide iPhone app, which contained an augmented reality function that let users identify performers by simply pointing the iPhone handset at the event stage. Nearly 2400 people downloaded the WOMADelaide iPhone app.
Formicary Australia managing director Bas Scheffers said last year’s Fringe app for the iPhone was created at the last minute after "a chance meeting.”
“This year, with the app available since the launch of the program, it's been a big hit. Adelaide Fringe requested Formicary work together with its mobile partner 2moro mobile. That has worked so well we are now marketing the Festival Application platform together under the name Fringe Genie.”
Dieneke Koster
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