Mobile to hit the one billion mark this year, with more to come

Gordon Peters
Tuesday, 23 February 2010 12:37

IT Industry - Market

The whole world is going mobile at an increasingly high rate of take-up with forecasts that this year the world's working population of mobile service users will hit the one billion mark and grow further to 1.2 billion within three years.

In its latest global market survey, IDC says that at 1.2 billion in three years more than a third of the world's workforce will be utilising mobile services, with the most significant gains in the emerging economies of Asia/Pacific, where it says a 'strong economic recovery and new interest in unified communications will drive healthy growth in all aspects of mobility spending.'

"Vast opportunities exist for bringing a variety of mobile technologies to the world's workforce," says Sean Ryan, a research analyst at IDC, and he also
says that "outside the United States and Japan, where mobile worker population penetration has essentially peaked, there are large worker populations that are still growing.'

According to Ryan, underserved mobile workers across all regions stand to benefit from the reach and flexibility offered by mobile solutions, and 'while some barriers to adoption will still have to be overcome, the potential market for mobility solutions is enormous."

Other key findings from the IDC survey include:

'¢    The United States has the highest percentage of mobile workers in its workforce, with 72.2% of the workforce mobile in 2008. The US will remain the most highly concentrated market for mobile workers with 75.5% of the workforce, or 119.7 million workers, being mobile in 2013

'¢    Asia/Pacific (excluding Japan) represents the largest total number of mobile workers throughout the forecast, with 546.4 million mobile workers in
2008 growing to 734.5 million or 37.4% of the total workforce in 2013. At the end of the forecast, 62% of the world's mobile workforce will be based in the region  APeJ   Western Europe's mobile workforce will enjoy a healthy compound annual growth rate (CAGR) of 6% over the forecast period to reach 129.5 million workers (50.3% of the workforce) in 2013, surpassing the total number of mobile workers in the United States

'¢    Japan's mobile worker population will total 49.3 million in 2013, representing 74.5% of its total workforce. Like the U.S., this is essentially the sustainable limit of Japan's mobile worker penetration

'¢    The rest of the world (ROW), which is comprised of Canada and the emerging market countries in Central and Eastern Europe, Middle East and Africa (CEMA), and Latin America, will see its mobile worker population grow to 153.2 million by 2013. As with APeJ, the low penetration of mobileworkers in the total workforce (13.5%) signals significant growth potential in these markets