OzHub, the Macquarie Telecom-led cloud computing alliance, has come down firmly on the side of Optus over the copyright controversy surrounding Optus TV Now, warning that any moves to change the law "risk branding Australia a global luddite state."
The first Digital Lifeware on-demand software system in a retail partner store is now live at BIG W’s store in the Sydney suburb of Winston Hills, with customers able to ‘browse click burn’ what Digital Lifeware says is the widest range of PC and Mac software available on-demand in any retail store in Australia.
The system creates a fully licensed disk and
prints a super high quality cover and manual on the spot in minutes,
and Digital Lifeware managing director, Rhett Sampson said these are
put into a DVD case and the customer walks away with an original
quality product. Sampson says the catalogue has around 1,000 titles
now, is always in stock and the system is very environmentally
friendly.
“It significantly reduces the need for transportation, storage, real
estate and wastage. Digital Lifeware is working with all its partners
to further develop the system to include new publishers, ranges and
formats, including platform games and movies.”
According to Sampson, the catalogue currently encompasses language, fun
learning, games, multi-media, office software and tools, and it has the
“widest range of language and educational games with over 100 languages
available to learn.
“Customers select the titles they want on the Fujifilm touch screen
kiosk, pay for them at the BIG W on demand counter and the Tribeka
SoftWide on-demand platform produces the product, ‘boxed’ in a DVD
case, in minutes. The product is the same as the publisher’s original,
and is fully licensed and warranted by the publisher. Customers can
feel safe in the knowledge that they have a legitimate product that is
theirs for life and can be re-loaded in the event of any computer
problems or whenever they replace their computer.”
Sampson says Digital Lifeware developed the retail and customer systems
and integrated them with SoftWide, Fujifilm Australia developed the
kiosk technology and integrated it with the Digital Lifeware systems,
and Tribeka developed the SoftWide platform. Other global users of the
SoftWide platform include Carrefour, the second largest retailer in the
world, and Microsoft.
“We are very pleased to be working with BIG W and Fujifilm Australia to
provide the best possible retail content shopping experience for their
customers. They join some of the biggest and most innovative retailers
and software publishers in the world in using our on demand systems to
revolutionise the retail content shopping experience.”
Big W’s general manager, hardgoods, Charles Davey said the Digital
Lifeware on-demand system from Fujifilm “allows us to carry a wider
range of software than ever before. We don’t have to manage inventory
and we are always in stock. Customers can come to BIG W confident that
they can find the widest range, always in stock, every day.”
David Frost
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