InsideView, NetSuite first social intelligence app for CRM, ERP claim

By Peter Dinham
Wednesday, 11 November 2009 10:04

IT Industry - Market

InsideView and NetSuite are claiming the first social intelligence application to bring social media to both CRM and ERP with the release today of InsideView for NetSuite.

Guido Haarmans, vice president, SuiteCloud developer network of NetSuite, says InsideView for NetSuite was built using the SuiteCloud development platform and is the “first social intelligence application delivered natively within NetSuite,” adding that the new application “expands the

NetSuite-InsideView partnership beyond its original sales intelligence focus to deliver the power of social intelligence throughout both front-office sales and marketing and back-office financial operations.”

According to Haarmans, by leveraging the social intelligence delivered by InsideView directly within the NetSuite interface, businesses can “gain new insights into their customers, prospects, employees and vendors to realize cross-enterprise productivity improvements.”  

Haarmans also said that InsideView for NetSuite allows NetSuite users to have instant access to relevant intelligence harvested from emerging social media, such as Twitter, LinkedIn, Facebook, Jigsaw and NetProspex, as well as editorial sources, such as Thomson Reuters and Capital IQ , directly within NetSuite, and which he said empowers users to “significantly improve business efficiencies across sales, marketing, billing, procurement, and HR operations.”

Benefits to businesses claimed by InsideView and NetSuite include:

•    Proactively monitor the financial health of customers and partners to assess payment risk and improve collections processes

•    Leveraging social media “buzz” to gauge suppliers’ brand reputation, customer satisfaction, and service levels and assess supply chain risk

•    Improve high-end selling through social and business connections to C-level executives

•    Help sales professionals uncover new customer engagement opportunities faster with alerts on key business events

•    Integrate social profile information to engage job candidates across multiple channels, including Facebook, LinkedIn, Twitter

•    Increase cross-enterprise productivity by tapping into accurate, relevant and timely business insights directly within the NetSuite user interface.