The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Pool says web analytics solutions can have organizations
swimming in vast amounts of customer data overnight, but that the real
question is “how much of this customer data is used to make actionable,
timely decisions to improve the customer experience and maximize
marketing effectiveness?"
Back in April 2007, research by Aberdeen showed
that 89 percent of best-in-class companies used, or planned to use, web
analytics solutions as a method to measure corporate goals, such as
improving the customer experience.
However, in its September 2009 report, Aberdeen found that 28 percent
of these top performing companies admitted that the data delivered by a
web analytics solution was difficult to interpret, with 22 percent of
best-in-class companies still struggling to derive actionable insights
from analytics data two years later.
Aberdeen says that, as a result, an increasing number of respondents
are engaging vendors with strong professional service offerings despite
having access to ‘freemium’ solutions that provide data but “little
direction on how to maximize the use of the data for better business
decisions.”
The research firm says that in times of economic turmoil, companies
cannot afford to be plagued with “information overload” in their
attempt to better understand the wants and needs of their customers.
Other findings from the report show that best-in-class companies share
common characteristics, such as 69 percent have a process for
disseminating online data to key personnel in the organisation and 68
percent have defined performance metrics to measure online success.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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