The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
This is the first time specific questions regarding data
allowance and data packs has been included in the AMPLI survey, which
the AIMIA says is recognition of the increasing maturity of the market,
in terms of carrier communications around pricing plans and options,
and equally as important, as the increasing engagement of mobile phone
owners with services on their mobile phones.
The survey also revealed a substantial increase
in the proportion of respondents (63%) who said they had a 3G or 3.5G
mobile phone which the AIMIA concludes is “most likely a reflection of
the Australian market ‘growing up’ in terms of knowledge and
understanding of mobile phones, and the services they can provide.
The AIMIA also said that some 71% of respondents to the survey said
that they used their mobile phone to access information and
entertainment content and services in the last 12 months, “indicating
growth in both usage and purchase behaviours.”
On this score, the survey found that entertainment services and content
is being enjoyed in a variety of formats including video (19%), images
(19%), SMS (17%) and audio e.g. podcasts (16%), while in terms of
ranking, patterns observed were:
• Games maintained its number one ranking
• Ringtones increased in ranking from (up from 3)
• Music downloads (up from 5)
• Wallpapers (down from 2)
• Videos (up from 6) and screensavers (down from 4)
The survey also found 48% (up 12%) of respondents had used or visited
an information service in the last 12 months, with weather, news and
location/traffic services being the most popular categories, while
across the board, consumption of each category of information services
has increased, with information services being enjoyed in a variety of
formats including text on a mobile site, images and video.
And, there’s also been an overall increase in the acceptance of
advertising on the mobile phone since 2007. Of interest was the fact
that 39% of respondents stated that they would accept ads on their
mobile phone in exchange for free mobile content or special offers, and
56% of respondents stated that they would accept ads from companies
with whom they have agreed to accept ads.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
Latest Headlines from IT INDUSTRY
