Peter Dinham
Wednesday, 30 September 2009 19:10
IT Industry -
Market
Page 2 of 3
AMPLI is a collaborative industry research project and
was carried out during June this year by the AIMIA Mobile Industry
Group (MIG), m.Net Corporation and Ideal Interfaces, with the final
report of the group authored by Dr Marisa Maio Mackay, director of
research, m.Net Corporation and Oliver Weidlich, usability specialist
at Ideal Interfaces.
According to Dr Mackay, despite the global
economic uncertainty of the past 12 months, the uptake of mobile
services in Australia “has not only survived but has grown in spite of
it. Mobile phone services have now truly entrenched themselves as a
commodity in the lives of many Australians.”
Other findings of the AMPLI survey showed that Nokia mobile phone
ownership remains the same as last year (47%), followed by Sony
Ericsson (12% again), with Samsung in third place (11% again).
Motorola, however, dropped from equal second last year to sixth (5%) as
Apple entered the report for the first time at nine percent.
Interestingly, according to the survey, males aged between 26 and 40
were more likely than expected to say they owned an Apple handset,
while females were less likely than expected to say they owned an Apple.
Key findings also included:
• People who are single and living with their parents were more
likely than expected to be on 3 Mobile. They were also more likely
than expected to say they owned an LG or Sony Ericsson phone. Married
people were more likely than expected to be with Telstra.
• Overall satisfaction with carrier services is high, with around
90% of respondents satisfied with the service provided by their
carriers. Of particular interest, satisfaction levels with the range
of plans and packages available remains high. However, the cost of
accessing data services remains an issue for respondents, with the
lowest level of satisfaction (51% of respondents).
• While there was a significant decrease in the number of
respondents who were on prepaid (25%) phone plans, just under one third
of respondents stated that their payment plans included a data
allowance. Of those respondents that had a data allowance included in
their monthly plan or pre-paid amount 43% had more than 50 MB
included. Around one quarter of respondents with a data allowance did
not know how much data was included in their payment option. Of the
respondents that had a data allowance, 18% purchased additional data
packs or allowance.
CONTINUED page 3
Latest Headlines from IT INDUSTRY
