Changing Australian mobile phone habits revealed as market matures

Peter Dinham
Wednesday, 30 September 2009 18:10

IT Industry - Market

The global financial crisis continues to reverberate around the world but in Australia, at least, one business sector - the ever changing telecommunications industry – is experiencing rapidly increasing consumption of non-voice/text services, including multimedia, content, information and entertainment services by consumers as mobile phone usage matures.
 

The Australian Interactive Media Association (AIMIA), in its just released Australian Mobile Phone Lifestyle Index (AMPLI), found that we Australians are now beginning to use our mobile phones to access banking services and to make payments across a variety of commerce platforms.
 
According to AIMIA CEO, John Butterworth, this year’s survey reveals many Australians are now using their mobile phones in all aspects of their lifestyles, “with a strong jump in the consumption of non-voice services. 

“Despite user dissatisfaction at the perceived high cost of data plans, Australians have become more attracted to buying and using content, information, multimedia and other data services such as social networking and email.  There is also growing interest in receiving advertising via mobile handsets.”

The report also found that Australians are beginning to use their mobile phones to access banking services and to make payments across a variety of commerce platforms.
 
“This year’s survey reveals many Australians are now using their mobile phones in all aspects of their lifestyles, with a strong jump in the consumption of non-voice services,” said John Butterworth, CEO for AIMIA.  “Despite user dissatisfaction at the perceived high cost of data plans, Australians have become more attracted to buying and using content, information, multimedia and other data services such as social networking and email.  There is also growing interest in receiving advertising via mobile handsets.”

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