Peter Dinham
Wednesday, 30 September 2009 19:10
IT Industry -
Market
Page 1 of 3
The global financial crisis continues to reverberate around the world but in Australia, at least, one business sector - the ever changing telecommunications industry – is experiencing rapidly increasing consumption of non-voice/text services, including multimedia, content, information and entertainment services by consumers as mobile phone usage matures.
The Australian Interactive Media Association
(AIMIA), in its just released Australian Mobile Phone Lifestyle Index
(AMPLI), found that we Australians are now beginning to use our mobile
phones to access banking services and to make payments across a variety
of commerce platforms.
According to AIMIA CEO, John Butterworth, this year’s survey reveals
many Australians are now using their mobile phones in all aspects of
their lifestyles, “with a strong jump in the consumption of non-voice
services.
“Despite user dissatisfaction at the perceived high cost of data plans,
Australians have become more attracted to buying and using content,
information, multimedia and other data services such as social
networking and email. There is also growing interest in receiving
advertising via mobile handsets.”
The report also found that Australians are beginning to use their
mobile phones to access banking services and to make payments across a
variety of commerce platforms.
“This year’s survey reveals many Australians are now using their mobile
phones in all aspects of their lifestyles, with a strong jump in the
consumption of non-voice services,” said John Butterworth, CEO for
AIMIA. “Despite user dissatisfaction at the perceived high cost of
data plans, Australians have become more attracted to buying and using
content, information, multimedia and other data services such as social
networking and email. There is also growing interest in receiving
advertising via mobile handsets.”
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