AAPT claims first for 'all-night' broadband service

Peter Dinham
Wednesday, 09 September 2009 09:40

IT Industry - Market

Shannon claims that Australian households are struggling to manage their monthly internet quota, and that new AAPT research reveals children dominate the family’s download limits.

“In research conducted for AAPT by Woolcott Research last month on household download habits, one in three Australian families admitted they exceeded their download quota every month, with 50 per cent blaming it on their children’s internet habits.

“The research also revealed children are using household broadband services primarily for internet research (97%), talking to their friends via virtual communities such as MySpace and Facebook (63%) and creating content for personal websites and blogs (33%).

“AAPT’s Unlimited 8-8 gives families more time to download movies, music and television shows without worrying about reaching their download limit. Whatever they want to do – pay bills, send photos, chat to their friends and family on Facebook – they can do as much as they like from 8pm – 8am.”

According to Shannon, AAPT has developed “affordable, value-for-money plans allowing families to enjoy the best superfast broadband experience without breaking the budget,” but she also says that Australian households are still struggling to keep up with the cost of technology, with 31 per cent finding it a burden on the family budget.

“Knowing what your household telecommunications’ costs are going to be each month means that families have certainty about what they will be charged. Coupled with unlimited download limits from 8pm-8am, AAPT Unlimited 8-8 gives families all the benefits for less than $100 per month.”