Peter Dinham
Wednesday, 09 September 2009 10:40
IT Industry -
Market
Page 1 of 2
AAPT is touting a first for the residential broadband market with the launch today of its 12-hour, off-peak, unlimited downloads service which it says is an evolution of its first unlimited download offer released to the Australian market in May this year.
The company has brought out its latest offering
– unlimited downloads from 8pm to 8am – which it reckons is perfect for
families who find their broadband service “slowed because they’ve
exceeded their monthly cap or, worse still, have found themselves
paying for additional usage.”
As iTWire pointed out in May when AAPT brought out its
first unlimited
download offer, that offer was a case of good news and bad news - the
good news being that AAPT was offering unlimited ADSL2+ downloads,
especially for 'families', but the bad news was that you had to be
Count Dracula or a shift worker to take advantage of the ‘off peak’
rate between 2am and 8am.
With this latest, more ‘family-friendly’ offering, AAPT says its
unlimited 8-8 Plan is available bundled with a home phone service for
just $89.95 per month for which it says you get a number of features
including 5GB of downloads per month in peak periods, superfast ADSL2+
broadband with speeds up to 20 Mbps and $50 worth of voice calls with
line rental included.
In the so-called “evolution” since the release of the first unlimited
offer in May, AAPT says it realised its customers were only using
between 3GB and 5GB per month in peak hours, “but really wanted longer
unlimited hours to download movies, music and television shows without
going over their monthly download cap.”
AAPT’s head of corporate communications, Tahn Shannon, says the company
had now tailored a suite of new products to take this into account, and
found the “feedback from our customers invaluable to help us refine our
offers to provide what people want.”
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