More power to us, say iPhone users

Peter Dinham
Wednesday, 02 September 2009 07:51

IT Industry - Market

It’s over two years since the launch of the iPhone and users of the Apple wonder-phone are still dissatisfied with its poor battery life and camera quality, and they’re demanding better from Apple, or another manufacturer, if they decide to discard their iPhone and buy their next device from another supplier.

According to research firm, Strategy Analytics, its latest survey of iPhone users found that when it comes to purchasing criteria for their next device, they want new features from a trusted manufacturer, as well as improved battery life.

The survey - “Retaining and Attracting New Customers: Profiling the Apple iPhone User,” – found that iPhone owners have low satisfaction with battery life and camera quality of their iPhone, compared to other features on the device.

Strategy Analytics’ senior user experience analyst, Paul Brown, says part of the problem is the iPhone users’ higher use of battery-draining features than non-iPhone users.

“iPhone owners use more features on a regular basis than non-iPhone owners, with two-thirds browsing the web and sending personal emails daily—features which will considerably drain battery life.”

And, Brown’s colleague, Strategy Analytics VP, Kevin Nolan, suggests that, given the importance placed on features and style by existing iPhone owners, it is important for Apple to continue to “provide innovative, compelling devices, while recognizing the need for improved battery strength.”