Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
It’s over two years since the launch of the iPhone and users of the Apple wonder-phone are still dissatisfied with its poor battery life and camera quality, and they’re demanding better from Apple, or another manufacturer, if they decide to discard their iPhone and buy their next device from another supplier.
According to research firm, Strategy Analytics,
its latest survey of iPhone users found that when it comes to
purchasing criteria for their next device, they want new features from
a trusted manufacturer, as well as improved battery life.
The survey - “Retaining and Attracting New Customers: Profiling the
Apple iPhone User,” – found that iPhone owners have low satisfaction
with battery life and camera quality of their iPhone, compared to other
features on the device.
Strategy Analytics’ senior user experience analyst, Paul Brown, says
part of the problem is the iPhone users’ higher use of battery-draining
features than non-iPhone users.
“iPhone owners use more features on a regular basis than non-iPhone
owners, with two-thirds browsing the web and sending personal emails
daily—features which will considerably drain battery life.”
And, Brown’s colleague, Strategy Analytics VP, Kevin Nolan, suggests
that, given the importance placed on features and style by existing
iPhone owners, it is important for Apple to continue to “provide
innovative, compelling devices, while recognizing the need for improved
battery strength.”
David Bass
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