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VMware cloud opportunity keeps growing

IT Industry - Market

Virtualisation specialist VMware has unveiled a swag of new tools to further reduce data centre costs and simplify management at its annual VMworld conference in San Francisco.

But while the incremental announcements added to the VMware roadmap for data centre management and cloud integration, they did not feature any big ticket, new directions for the company.

However, VMware chief executive Paul Maritz revealed for the first time integration plans for its SpringSource acquisition, which was announced two weeks ago. SpringSource, which was founded by Australian software engineer and entrepreneur Rod Johnson, will become a division of VMware and continue on its open source course.

The SpringSource acquisition, at US$362 million (A$440 million), is among the biggest in VMware history, and although it still awaits regulatory approval, Maritz expects to start integrating the two companies in the next six weeks – and he is clearly keen to get started.

Among the new products Maritz announced during his keynote address in front of 13,000 VMworld conference attendees in San Francisco were additions to its vCenter suite of data centre management products.

Maritz said the company’s focus continued to be in simplifying IT operations and improving flexibility. Its eye on the prize, he said, remained firmly on producing products and services that reduced the 70 per cent of most IT budgets that is spent on simply maintaining existing operations.

That “overwhelming cost and complexity”, Maritz said, remained a huge pool of money – and a potential revenue source for those companies that could relieve the complexity pain.

VMware continued to focus on cloud technologies – both internal and external – and was building tools to make it easier for users to move functionality to the cloud where it made sense – and then retain the flexibility to bring that functionality back in house when circumstances changed.

VMware server business unit vice-president and general manager Raghu Raghuram said the company’s new vCenter tools were able to inject policy across all layers of the stack to enable new levels of automation and efficiency.

“Customers will be able to dramatically simplify infrastructure management, service delivery, and application management eliminating tedious manual tasks, achieving greater visibility into datacenter operations, and ultimately guaranteeing service levels,” Raghuram said.

The new vCenter products include service delivery tools to enable IT departments to better service and charge different divisions within their organisations for internal data centre and cloud services, or to provide cloud services to external customers. The products include a chargeback tool for the first time.

The VMware vCenter Product Family gives customers a framework for policy-centric, service-level driven management across complex infrastructure, allowing IT departments to operate more efficiently as an internal service provider, the company said.

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