Broadband, smartphones drive business mobile market growth

Peter Dinham
Monday, 31 August 2009 09:01

IT Industry - Market

Telsyte found that smartphones - now used by two-thirds of Australian businesses - have proved to be a “very vibrant battleground,” with market leader BlackBerry widening its lead over Nokia in the past 12 months.

According to Telsyte’s latest market survey, with the rise of Apple and Google in the smartphone OS market, Microsoft’s popularity has shrunk markedly, both in terms of the installed base and as a platform of choice to standardise on.

“Apple and HTC are the two fasting-growing vendors, each preferred by an impressive 9% of Australian businesses as their primary smartphone suppliers,” observed Chaisatien, and he said that Telsyte also found that, while mobile had become part and parcel of Australian business, “a staggering 60% of companies remain without a mobile strategy, with two-thirds of industry verticals being the most guilty.

“Topping the list for those with a strategy is the integration of mobile technology with corporate UC deployment aimed at workforce productivity (bottom line improvement) and/or customer service (top line growth).