The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
With telecoms service providers representing one of the fastest-growing channels for mini-notebook sales in Asia Pacific, it was also recommended that vendors should look into alternative channels, such as telecom retailers, to resell mobile PCs, and work with telecom service providers on bundling and subsidising PCs with broadband plans.
One such example is Vodafone, which currently cooperates with PC vendors on mini-notebook bundling sales in Australia.
Gartner also said PC vendors who have partners with a presence in the education sector need to closely monitor and participate in the next round of announced educational project bidding by preparing detailed product catalogues and road maps, cost-effective models, comprehensive services bundling, and partnerships with value-added resellers (VARs) on digital syllabus content.
“With the Australian Government allocating substantial money to stimulate jobs and the economy, Australia is unique among mature Asia Pacific markets. PC vendors doing business in Australia should not consider it simply as a highly PC-saturated market being seriously impacted by the economic crisis. They should not lose focus on this market and need to react accordingly to offer competitive products and services,” said He.
It seems as if the IT industry is mirroring others in its growth, and as the economic climate picks up, so to will industry, with IT of course no exception. These figures are a promising sign of further growth to come.
For those wanting additional information, it can be found the Gartner report “Dataquest Insight: PC Opportunities in Australia During Difficult Economic Times” available to Gartner clients at: http://www.gartner.com/DisplayDocument?ref=g_search&id=1078012
David Bass
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