The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
read more
Beverley Head
Tuesday, 25 August 2009 06:30
“They could know if they (customers) have got a (loyalty) club membership, their demographic, age, and what products people buy. For example in a Goldcross Cycles (store) if it’s a first bicycle then they are likely to want to buy a kit as well.”
McMahon explained; “In our business it’s about enabling decision makers,” and that the “longer term vision is about potentially rolling reports into stores.”
But having access to information just for the sake of it won’t benefit anyone – the type of information provided, and the amount needs to be carefully thought through. As Dr McCabe notes; “An individual in a Super Cheap might be disconcerted if they were greeted by name. But managers could use the system to suggest the McDonald’s upsell. If they buy a socket set, they might want a ratchet as well.
“There are lots of little things you can do when you push that intelligence to the store level.”
Loading comments ...
 |
Microsoft Office 365Try an easy-to-use set of web-enabled tools for business-class productivity services. Office 365 provides anywhere-access to email, important documents, contacts, and calendars on almost any device.  |
