Peter Dinham
Monday, 17 August 2009 09:24
IT Industry -
Market
Page 1 of 2
Infosys today launched a new service for its Australian and New Zealand customers which it claims will deliver less costs, less hassle and less paper and improve a company’s green credentials.
According to Infosys, the new customer
communications management solution – dubbed The Communications Hub – is
to be initially offered only to Australian and New Zealand customers,
and will enable the likes of banks, telcos, utilities and other
organisations with large customer bases to improve their green
credentials, customer service and bottom line.
Infosys Australia will provide the systems integration expertise
through its recently formed Consulting and Systems Integration Unit,
and Australian CEO, Jackie Korhonen, said today The Communications Hub
provides a central consolidated platform which captures data from the
company’s core systems and allows it to be easily formatted and routed
into multiple customer communication channels such as print, web,
email, SMS/MMS or even social networking sites.
“For example, a payment overdue notice could be automatically routed
via email or SMS according to consumer preference, while a new
promotion might be announced via Facebook. The savings resulting from
sending these communications electronically rather than print could be
significant. An implementation in the U.S. showed cost savings in the
millions of dollars, or between 30 to 90 percent in print production
costs.”
Korhonen said customers today expect the flexibility to receive
information “when and where they want it – whether that’s letter box,
desktop or mobile phone,” and, claimed that “The Communications Hub is
that rare solution that allows companies to deliver more responsive
customer service, while reducing costs, risk and environmental
footprint.”
Infosys claims its Communications Hub leverages proven dynamic content
publishing technology with a new management function, known as CEM – or
Communications Environment Manager – which facilitates orchestration of
complex communications campaigns and provides enterprise reporting
capabilities, such as an audit trail that can indicate exactly what
communications were sent to whom and when.
CONTINUED page 2