SAP grows ANZ business despite difficult, uncertain market

Peter Dinham
Thursday, 13 August 2009 09:47

IT Industry - Market

“The quarter also contained revenue instalments on large transformational projects underway at Queensland Rail, Australia Post and Commonwealth Bank.  Retailer Super Cheap Auto Group committed to a significant expansion of its SAP landscape, including the first purchase of SAP BusinessObjects Explorer, in ANZ.” 

On the difficult trading conditions, Ebbeck said “the antidote to uncertainty is clarity. SAP drives clarity in businesses and this is a message which has never been more relevant in the wake of the global financial crisis and a slowing economy.”
 
“We’ve won an unfair share of a smaller number of major transformation projects.  This type of deal was the major theme in 2008 and the prime contributor to our financial result last year.
 
“In 2009, we’ve seen organisations focus on smaller strategic IT projects that are designed to deliver a very specific outcome or competitive advantage without disrupting ongoing operations.”

Ebbeck maintains that SAP “anticipated these changes in purchase cycles and customer behavior” with the launch of the SAP Value Engineering initiative which he said “helps customers accurately quantify ROI in advance, while the Value Realisation process enables customers to realise on the ROI.  Our Value-based methodology has already made a critical difference to our success.”