Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Australian teenagers are more interested in getting careers in IT or as technology professionals than they are in becoming actors, musicians or graphic designers, according to survey released by the Australian Computer Society.
It hardly seems possible, but after decades firmly planted at the
‘Nerd’ end of the teenager spectrum, the IT sector may be about to lose
its Geek tag.
In shift from the stereotyped image of an tech professional, only five
per cent thought a career in technology was ‘geeky’ or ‘boring’ – with
almost a third of teens surveyed citing innovation as the primary
characteristic of an IT career.
The findings, released as part of the ACS-sponsored National ICT
Careers Week, put a career in IT in the number one position, followed
by designer (graphic or interior), musician, actor, teacher, doctor and
fashion designer.
More than 20 per cent of the so-called Generation Z – defined as
current teenagers – thought a technology career would be cool, while 15
per cent associated technology with a career than earned a lot of money.
ACS chairman Kumar Parakala said brands associated with ‘cool’
innovations like Google, Apple and Nintendo had assisted the shift in
teenager’s attitude.
“It’s great to see that this next generation of teenagers – female and
male – seem to understand the breadth of the opportunity on offer
within our industry,” Mr Parakala said. “We were particularly
encouraged to see the association between innovation and a career in
technology come through in the findings,” he said.
The national online survey of 1,820 Australian and New Zealanders aged
12 to 18 was conducted by teen research specialist Habbo, the most
visited online networking site for Aussie teens.
“The results demonstrate that Generation Z are career-minded and that
technology and innovation are high on their agenda when it comes to
decisions about their future,” Hbbo Asia Pacific regional director Jeff
Brookes said.
David Bass
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