Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Critchley says that one organisation which participated
in the trial was the Department of Sustainability and Environment in
Victoria which introduced an SMS call to action on all media to allow
consumers a fast, round the clock method of requesting a free water
saving kit.
According to DSE’s Simone Gandur, the community
take-up of the free water kits was far greater than for any previous
campaign.
“We believe that this is because it so much simpler for people to send
in a key word on the SMS rather than calling our 13 number. Ad.IQ was
also able to provide us with weekly data that allowed us to clearly see
how well our media buy was performing. At the end of the campaign
Ad.IQ provided us with a detailed analysis that will be invaluable in
planning further campaigns.”
Crichley claims that over the past two years, Ad.IQ has adapted its
international IP to suit the Australian market and media environment
and created a “proven return on investment roadmap to leverage mobile
response for both Australian private and public sector organisations
which have a requirement for customer contact.”
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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