Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
According to Burley, by the end of 2014 there will be
6.42 billion connections, up 59% from 2008, and a CAGR of 8%.
Asia-Pacific will grow at 10% CAGR, with penetration reaching 78%,
highlighting potential for further growth.
Ovum says that in developed markets - and some
emerging markets- mobile penetration will well exceed 100%, but further
growth will still be possible from multiple SIM ownership and through
uptake of data-centric devices, with population penetration ceasing to
be a useful indicator.
Senior Analyst at Ovum, Steven Hartley, says that in the Asia Pacific
region, China and India will dominate connections and will account for
30% of total worldwide connections by 2014.
“However, the countries’ penetration rates will be just 76% and 69%
respectively by 2014. Massive population growth will continue to fuel
mobile demand as new, unconnected users join the market.”
Hartley cautions that the enormous growth in connections has financial
implications for Asia-Pacific mobile operators as they are expected to
grow by 80% from 2008 to 2014, while revenues grow by 40%.
“Furthermore, Asia-Pacific mobile outgoing minutes of usage are set to
rise 155% between 2008 and 2014, but voice revenues will rise just 26%.
“Both comparisons highlight the influx of ever-lower ARPU customers
from emerging markets and price erosion in mature markets, even for
data services.
“Therefore, efficient networks, enabling competitive pricing, will be
critical in both highly saturated mature markets and low-ARPU emerging
markets,” suggests Hartley.
David Bass
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