Stan Beer
Monday, 22 June 2009 04:46
IT Industry -
Market
Page 1 of 2
Australia has long
held a reputation of being a nation of sports fanatics but the country
is now rapidly adopting the mantle of being a land of crazed SMS text
fanatics. According to a new report, far from using SMS for just
essential services, Australians will text each other for anything and
at practically all life events - and hang the expense!
For a significant proportion of Australians, according to
Telstra’s State of the Nation Report, SMS is now used as the preferred
form of communication to the phone, email or social networking.
The
findings are a revelation given the fact that other studies have shown
that SMS is on a bandwidth basis by far the most expensive form of
communication available.
According to the report, one in three
of the 1201 Australians surveyed said they choose SMS to communicate
major life events – compared to using the phone, email or social
networking sites.
The report also found Australians are more
likely to SMS news of a birth, (25%), or a promotion, (18%) compared to
other major life events.
Four in 10 Aussies indicated that they
send between 3 and 7 text messages every day to family, friends and
their partner respectively.
And few places are sacred from texting – Aussies text, or admit they
would text, in many different places, including when they are by
themselves to ‘look busy’ (44%), at the movies (34%), in a business
meeting (21%) or even at a funeral, christening or wedding (15%).
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