The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
According to Teh, mobile information services, including
news, search engines, location-based navigation, thesaurus and such,
raked-in revenues of US$5.2 billion (17.9) percent of total premium
content market) in 2008, whilst other premium content services such as
mobile commerce, mobile banking, mobile e-mail, mobile advertising,
accounted for 37.7 percent (US$10.9 billion) of revenues last year.
Mobile information and other premium services
are forecasted to grow at CAGRs of 25.8 and 23 percent from 2008 to
2013, respectively, and Teh says that, apart from what he calls “a
tech-savvy and mobile-lifestyle generation”, he attributes this growth
to mobile social networks which are fuelling mobile usage and
opening-up mobile commerce opportunities, enabling users to send
virtual or tangible items to each other.
“This is further driven by greater use of mobile Internet, the maturity
of mobile networks and flat-rate data plans, prompting consumption of
premium content.”
According to Teh, “inexpensive, simple and ubiquitous messaging will
continue to be the primary contributor to mobile data revenues, at
least for the next two to three years. Premium content however,
especially mobile entertainment applications, are becoming hugely
popular.
“By 2012, content revenues could well outstrip messaging revenues - if
the main challenges of often unclear [content] purchase and pricing
mechanisms, as well as non-transparent mobile data charges can be
overcome,” he adds.
David Bass
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