Peter Dinham
Sunday, 31 May 2009 12:17
IT Industry -
Market
Page 1 of 2
There’s been a steady rise in mobile content consumption on social networks, with mobile content services in the Asia Pacific region grossing US$29.1 billion for vendors last year and significant growth forecast for the next four years.
A market study just released by analysts, Frost
& Sullivan, shows the steady rise in mobile content consumption,
along with an increase in the use of other new applications such as
location-based services and mobile
advertising.
Frost & Sullivan say that ringback tones and mobile music, however,
still remain the top revenue earners, accounting for about 21.4
percent, or US$6.2 billion, of the Asia Pacific region’s mobile content
revenues in 2008, and are expected to continue to top mobile operators’
and content providers’ billings in the next five to six years.
According to the firm’s senior industry analyst, Jeff Teh, the demand
for such mobile entertainment content is driven by the increasing
mobile lifestyles of consumers and the desire to personalise, and, he
adds, “it has become fairly important for subscribers to accessorise
and personalise their mobile devices to differentiate themselves from
their peers.”
Teh says that paid mobile content services across 13 Asia-Pacific countries grossed an estimated US$29.1 billion in 2008.
“Growing at a CAGR (compound annual growth rate) of 23.6 percent
(2008-2013), revenues are expected to breach US$75.6 billion by
end-2013, driven largely by consumer demand for mobile entertainment
applications such as music and video,” Teh forecasts.
Teh also says that mobile entertainment applications - which include
ringtones, music, videos, mobile games, wallpapers, graphics, icons and
betting - dominated premium content consumption accounting for 44.4
percent (US$12.9 billion) of the revenues last year, and this is
expected to grow at a CAGR of 23.3 percent (2008-2013), at a value of
US$34.3 billion by end-2013.
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