Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The Apple App Store grabbed a 12% share of the mobile applications market in 2008, according to Strategy Analytics, although the value of that marketshare was lower due to intense application price competition between developers.
The research firm claims that the Apple App
Store’s “favourable revenue share for developers has created a
tremendous buzz and fostered innovation,” and, it maintains, "has
excited consumers, inspiring an unprecedented volume of downloaded
applications."
According to David MacQueen, author of the report - “How Apple Changed
the Market for Mobile Applications” - the downside to this popularity
is that “with so many developers rushing on board, competition has
become fierce and the majority of applications are downloaded for free,
or at a very low cost.”
Endorsing MacQueen’s report, Strategy Analytics’ VP, David Kerr, says
that other handset manufacturers have reacted to Apple’s success by
launching their own stores, although in the past it has been the
carriers which dominated application distribution.
“Carriers are now changing tactics, hoping to re-attract
developers—leading to a rapidly changing environment where each company
category has its own strengths and weaknesses.”
“Apple’s (stores) has won the initial skirmishes but the war is far from over,” Kerr concludes.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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