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SaaS CRM demand highest in Australia, New Zealand
Peter Dinham
Thursday, 21 May 2009 16:24
Page 2 of 2
Springboard VP software, Michael Barnes, says vendor
strategy in the region has focused primarily on reaching out to
customers directly, however, according to Barnes, “that severely
restricts vendors’ ability to reach a wider base of customers.” Springboard reports that the SaaS CRM market is dominated by a single vendor, with 41% of survey respondents using Salesforce.com.
According to Springboard, Salesforce.com’s strong market share is due to its long presence in the region combined with its dominance in the global market. The survey also found that 25% of SaaS CRM subscribers indicated using local SaaS CRM providers, with some of the other SaaS CRM vendors mentioned repeatedly by name including Digital China, Gate 13, Microsoft, Netsuite, Siebel and SugarCRM.
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