MOKO.mobi signs on its first major Indian carrier, continues its ‘global expansion’

Staff Writers
Monday, 23 February 2009 17:07

IT Industry - Market

MOKO.mobi (ASX: MKB) a mobile web service that enables people to easily chat and share over their mobile device, says it has signed an agreement with Reliance Communications, India's second largest wireless carrier with over 61.3 million customers.

In an announcement released in Sydney today, the company says MOKO.mobi will be localised for the Indian market and will work with key cricketing identities including former Australia test player, Damien Martyn, MOKO.mobi's official cricket reporter, to enhance its appeal, provide unique content, and participate in competitions to help drive user growth.

"MOKO.mobi will be fully integrated into Reliance's billing and MMS systems and Reliance will carry the service as a featured "on-deck" product helping to quickly establish MOKO.mobi as a pre-eminent brand in the Indian market," according to Ian Rodwell, MOKO.mobi Limited's CEO.

"This is our first major carrier deal in India and our largest single carrier deal to date, after our recently announced multi-country deal with America Movil.
 
Rodwell said that with the company’s continued global growth MOKO.mobi was well on its way to becoming the premier mobile chat and chare community service in India and the world, and it “firmly establishes MOKO.mobi as a global leader in the space."

According to Rodwell, while other social networks relied on growth from offering a free and predominantly online focused service, MOKO.mobi had always offered a purpose-built mobile service with a proven and integrated business model that centred on being directly integrated with the mobile carriers billing systems.

"MOKO.mobi has a direct revenue share deal with Reliance and earns income from a variety of user-pays activities such as MMS, private media messaging and other premium bundled user pays charges.”

Rodwell said that MOKO.mobi was available on multiple wireless carrier portals around the world including Telstra, Optus, 3, Virgin Mobile Australia & USA, and Smart Philippines, which he claimed made it directly accessible to over 50 Million mobile consumers.