Apple still tops for customer satisfaction

Stephen Withers
Thursday, 19 February 2009 09:20

IT Industry - Market

11 percent of respondents said they had bought a laptop during the previous 90 days (down from 12 percent in January), and 6 percent said they had purchased a desktop model (down from 7 percent in January).

When you look at those who had purchased a computer, Apple didn't fare very well.

20 percent of buyers had chosen a MacBook (including Pro and Air), while 15 percent had gone for one of Apple's desktop models. Both figures were 2 percentage points lower than in January.

(NPD's January survey showed a 6 percent year-on-year decline in Mac sales.)

Conversely, HP had performed well, with its laptop share rising from 23 percent to 27 percent and desktop share up from 22 to 27 percent.

But looking ahead, things may be on the up for Apple's notebook sales, at least in the short term.

Among those planning to buy a notebook computer in the next 90 days, Apple's share rebounded to 30 percent in February from 27 percent in February.

It's not so good for desktops, with a further 2 percentage point slide to 26 percent.

Still, that compares well with HP's numbers: steady on 28 percent for desktops, and laptops down to 22 percent from 23 percent.

And there was bad news for Dell - see page 3.